The Customer - The party that has placed an order for a design.
The Design - The idea, visual appearance, aesthetics (sometimes functionality) of a product.
The Product - The physical object that has been designed, engineered, manufactured and sold.
The customer describes his ideas, needs and requirements. We discuss timelines, budgets and workflows. It is all about the customer, the product and the design. Receiving as much info from the customer as possible is crucial. Any sketches, models, photos, moodboards are very helpful.
We research the current market that the potential product would be in. A presentation is then made highlighting similar designs and their best qualities as well as different user groups that the design might appeal to. From here on we either go back to stage 1, or we proceed to stage 3. The Customer's input is very important here. We need to choose a market and a target demographic for the product.
3. Rough drafts
We present three rough design drafts for the customer to choose from. These drafts will be modelled in 3D CAD and then rendered. This is a low-detail, low-accuracy, quick process with only one purpose - to display what we have in mind. The customer then decides what is taken to the next stage. Usually it is either a specific design, or a combination of all three designs.
4. The 3D CAD model
At this stage we put all the effort in the 3D CAD modelling of the design. All exterior details will be included at this point. Materials, object features, connectors, cut-outs, etc. Once finished, the model of the design can then be handed off to the product engineers.
5. Rendering & visualizations
Last stage of the project. This is where your ideas and our design are finally visualised. Stunning, photorealistic renders and visuals are produced in order for the customer to use them in promotion of the product. Beautiful, quick animations can also be arranged for maximum impact.
Depending on the project, we use a combination of the following software packages:
Autodesk Inventor (3D CAD)
Autodesk Fusion 360 (3D CAD)
Autodesk Sketchbook Pro (Digital sketching)
Blender (Visualizations and renders)
Adobe Photoshop (Retouching & presentation)
Adobe Lightroom (Retouching & presentation)
A prototype of the "R.A.W." speaker design.
A draft prototype of the "D4H" concept being assembled.